Discussion: "Marketing Growth and Strategic Planning"
Respond to the following:
• Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two real-life examples to support your rationale.
• Assess the importance of portfolio planning in the health care industry, and determine at least one approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two specific examples of portfolio planning in a health care organization with which you are familiar.