Case study: Baggage Blunders
Learning outcome:
1. Demonstrate a systematic understanding and critical evaluation of the aspects of the strategic management process;
2. Demonstrate the ability to compare different theories and perspective strategic management and use and appraise them appropriately;
3. Critically evaluate theories and concepts of strategic management. Analyze apply appropriate problem solving techniques plus knowledge learne solving complex business problems;
4. Demonstrate the ability to communicate complex issues.
Tasks:
1. Describe any strategic management theory and critically analyse which of these theories is applied at Terminal 5 of Heathrow Airport for immediate corrective actions.
2. Discuss the foundation of strategic capability and the concepts of competitive advantage then critically determine which of these concepts can be applied prior to the operation of Terminal 5, Heathrow Airport.
3. Analytically evaluate which important role of Benchmarking can be applied in the situation of the case.