Part -1:
Assignment tasks:
1. Describe any strategic management theory and critically analyse which of these theories is applied at Terminal 5 of Heathrow Airport for immediate corrective actions.
2. Discuss the foundation of strategic capability and the concepts of competitive advantage then critically determine which of these concepts can be applied prior to the operation of Terminal 5, Heathrow Airport.
3. Analytically evaluate which important role of Benchmarking can be applied in the situation of the case.
Part -2:
Based upon the information of the case, prepare an essay of approximately 820 words by completing the following tasks:
1. Critically analyse the strategic decision made by Whirlpool. Discuss carefully how the company initiated successful decisions and how each strategic level has been considered to compete in the market.
2. Critically evaluate the strategic development direction opened by Whirlpool for a wise investment decision.