Describe any recommendations for improvement


Problem

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics.

In a two page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe any recommendations for improvement
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