1Describe and explain the marketing mix to influence trade channels and final consumers use the sellers 4p's and 4 c's 2. Explain how fitflop divides a market into segments and how the firm chooses most attractive markets? 3. Discuss how fitflop brand equity is managed and which branding strategies are used to develop offering to various consumers 4. Explain why marketing research is so important for fit flop 5. Critically evaluate the wayb fitflop develops and managers its direct marketing communications programmes to build brand equity