Product Position: Prepare a perceptual map of the industry including your product. If you intend to reposition the product. Show the new location. Include your closest competitors. Identify your competitive advantage.
Target Market: Describe and evaluate your target market and any market segments you have identified as viable. Use as many of the descriptors as possible including: size of target market and segments, demographics (income, population, age, ethnicity, gender, etc.), psychographics, and behavior.