Describe and evaluate the strategy directions pursued by


Dimensions of successful corporate strategy.

  1. Describe and evaluate the strategy directions pursued by CRH.
  2. Describe and evaluate the corporate parenting roles employed by CRH.
  3. Discuss CRH'S acquisition strategy and its contribution.
  4. Discuss how the Group's corporate strategy creates value for CRH.
  5. In the light of the environment facing CRH in 2013, suggest a plan of action for Myles Lee and CRH corporate management.

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Business Management: Describe and evaluate the strategy directions pursued by
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