Describe and discuss the target audience of the resource


Choose only one of the following resources that is currently in operation in your community. This means that you must choose a specific, REAL resource that is in ACTUAL OPERATION. This is not to be a general discussion about web-based resources, or walk-in clinics, or retail clinics as they exist in the US today.

Choose either:

a web-based resource related to your community, OR

a walk-in clinic, OR

a retail clinic

When you make your choice, conduct research on it, in accordance with the instructions below.

Prepare a paper of 750-1,200 words (not including the title and reference pages). Discuss the following, in the same order you see below:

Describe and discuss the specific resource you have chosen.

Describe and discuss the target audience of the resource you selected.

Discuss how the management of that resource markets to the target audience. Use specific examples to demonstrate your points.

What could the management of the resource do differently to improve marketing efforts and persuade more people to use the resource?

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Marketing Management: Describe and discuss the target audience of the resource
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