Assignment:
A mission statement should be all of these EXCEPT:
clear.
meaningful.
short-term.
concise.
inspirational.
Regarding goals and objectives, which of the following statements would be most accurate?
Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
Objectives convert an organization's mission and business into long- and short-term performance targets.
The terms goal and objective should not be used interchangeably. Goals are philosophical while objectives are performance-based.
A company's goals and objectives are often worthy in intent, but unrealistic in practice because they are never accomplished during the specified time period.
Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
All of the following are factors required for marketing to occur EXCEPT:
- two or more parties (individuals or organizations) with the same wants.
- two or more parties (individuals or organizations) with unsatisfied needs.
- a way for the parties (individuals or organizations) to communicate.
- a desire and ability on the part of two or more parties (individuals or organizations) to be satisfied.
- something to exchange between two or more parties (individuals or organizations).