Ads for many products use sexual images to try to attract attention to the product. But do these ads bring people s attention to the item that was being advertised? We want to design an experiment to see if the presence of sexual images in an advertisement affects people's ability to remember the product.
a) Describe an experimental design that would require a matched-pairs t procedure to analyze the results.
b) Describe an experimental design that would require an independent sample procedure to analyze the results.