Homework
a. What role does health communication have in public health? Provide an example of how health communication is applied in public health and the impact it has had. Describe the key features and characteristics of health communication and comment on which you think are the most important and why.
b. Select a public health problem or health issue and describe communication channels, vehicles, and platforms used to deliver messages related to that problem or issue. What are the limitations of health communication with regard to this problem or health issue?
c. Compare and contrast two different theories described in your textbook reading for this topic. Highlight the key elements, strengths, and limitations of each theory, and provide an example of how each theory has been applied in practice.
d. Why is an understanding of health beliefs, culture, and cultural values relevant in the context of health communication? Describe ways in which health communication messages can potentially be at odds with cultural or spiritual values or health beliefs. Provide an example of a health communication message that illustrates culturally competent communication. How did this message address cultural values or health beliefs for the intended audience?
e. How is health literacy defined according to Healthy People 2030, and how does it differ from previous definitions of health literacy? Describe why health literacy is a critical public health issue.
f. Describe the factors that can contribute to low health literacy and the impact of low health literacy on health outcomes. Give an example of what public health professionals can do to improve individual and organizational health literacy.
g. Describe an example from the research literature of an effective health communication program using mass media. What were the key outcomes of this program? What factors and features made it successful?
h. During Diabetes Awareness Month, you are pitching a local online magazine with a story aimed at raising awareness of the importance of getting an A1C test for the prevention and management of diabetes. Describe the elements, viewpoints, and key health message you would include in your story to attract the reporter's attention and increase the likelihood of media coverage. Provide a rationale for your approach.
i. Describe the key elements of an effective health communication plan. Why is planning so important? Provide examples of how public health professionals can apply ethical considerations in the planning process.
j. Compare the core communication strategies of engage, inform, and persuade. Provide an example of each strategy for the health issue and each audience you identified in your "Health Communication Plan Part 1" homework. Provide a rationale for why your selected strategies are appropriate.
k. In previous courses, you have discussed the application and interpretation of data, as well as overarching components of public health, such as epidemiology and environmental health. Describe some of the challenges faced by public health professionals with regard to communicating scientific data and information to the public, policy makers, and news media. What is the public health professional's ethical responsibility when communicating this information to the public?
l. What is source credibility, and why does it matter so much in public health? Identify at least three credible sources of health and scientific information. What are some ways in which public health professionals can combat misinformation or misleading information about health? How will you apply the lessons from this course into serving as a trusted source of accurate, relevant public health information?
m. What are the differences between emergency risk communication and routine health communication? Review the recommendations for communicating during an emergency described in your textbook and describe which two recommendations would be the most challenging to apply.
n. Identify a case study from the textbook or research literature on a recent disease outbreak or humanitarian disaster. Describe how the concepts of emergency risk communication discussed in your textbook were applied in this case study. In your opinion, what are the most important ethical factors to consider when communicating during a public health emergency or crisis?
o. Identify an example of a health communication message that was directed to a vulnerable or underserved group in your community. Discuss whether the message was appropriate and whether the communication channel was culturally appropriate for the intended audience. What suggestions would you make for improvement?
p. What role does health communication play in community engagement and community mobilization? Describe the role of trust and factors related to trust that public health professionals must consider when communicating with the community.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.