Assignment
Read Amazon's description of Amazon. Then, read this Fast Company article. Finally, please answer the following questions. You are not required to use complete sentences, but please write enough that I can understand your answer. Type your answers directly into this document and submit it on D2L. Submit either a Word document or a PDF; please do not submit Pages documents.
1. What type of marketing management philosophy do you think Amazon has? Why do you think so?
2. Describe Amazon Go's target market. (Your answer should refer to specifically Amazon Go, not Amazon in general.)
3. When Amazon developed Amazon Go, which option were they pursuing from Ansoff's opportunity matrix? How do you know?
4. Now, consider the Boston Consulting Group's Portfolio Matrix. In Amazon's portfolio of strategic business units, is Amazon Go a star, question mark, cash cow, or dog? How do you know?
5. How would you describe Amazon Go's competitive advantage? What type of competitive advantage do you think it is, and why?
Reflection
Use this assignment to reflect upon what you've read and learned over the course of this module. Also use it as an opportunity to ask for clarification on any topics you didn't fully understand, or questions that came up while you were working. Think of it as the participation and discussion you might do in a face-to-face class. I'll clarify things and answer your questions just like I would in class or office hours. Full credit will be given to reflections that seem thought-out and well-considered.
1. First Impressions: List thoughts or ideas that came to mind as you did the work for the week.
2. Key Terms: List words and concepts you felt were important this week.
3. Questions: List any questions that came to mind while you completed the work this week. These questions can be about the content, a topic related to the content, or about assignments or the format of the class.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.