I: PROMOTION
1. Describe whether you recommend a push or pull strategy and explain why
2. Choose a combination of promotion mix elements and explain WHY they are appropriate
3. Provide detailed information (costs, timing, expected reach, etc.) about the message conveyed via EACH ELEMENT CHOSEN
4. Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)
II: PLACE (DISTRIBUTION) STRATEGY
1. Describe any distribution strategy you are recommending
2. Ensure that distribution is consistent with target market
3. Ensure that distribution is consistent with product positioning
III: IMPLEMENTATION PLAN
1. Describe a time line for implementation and main tasks
2. Gantt Chart showing the implementation plan (In the appendixes)
3. Evaluation (How you will you assess the success of your proposed plan)