Describe a time line for implementation and main


Target currently has 1,801 stores in 49 states and 133 stores in Canada. We will begin by adding our large appliance section to our top 500 high volume store locations in California, Texas, Florida and Illinois as well as online at our Target.com website. California has a total of 250 stores and we will begin by offering our large appliances in 220 best performing stores starting in mid-2015 based on our results of fiscal year ending 2014. Texas has a total of 149 stores and starting in mid-2016 we will offer our large appliances in the top 120 performing stores based on the financial results of fiscal year ending 2015. Florida currently has 123 stores and Illinois has 90. We will take the top 160 stores based on fiscal year 2016 financials and offer our large appliances in mid 2017 in these stores. Offering the large appliances mid-year allows awareness to build amongst our customers before the holiday season when sales spike.

Year

New Markets
Added Each
Year

Cumulative Markets

Cumulative Wo of
Major U.S. Markets

Year 1 (2015)

220

220

0.43%

Year 2 (2016)

120

340

2.1%

Year 3 (2017)

160

500

3.5%

Question: Describe a time line for implementation and main tasks.

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Marketing Management: Describe a time line for implementation and main
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