Discussion Post: Category Strategy
Answer the following questions:
• Describe a set of supply management goals that you feel are aligned with this corporate objective of an automobile manufacturer:
"To be number one in customer satisfaction".
• Based on what you know of various companies, identify one company that you think falls in each of the following stages and state why you feel it fits there:
o Basic Beginnings
o Limited Integration
o Fully Integrated Supply Chain
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.