Assignment task: The American consumer market consists of more than 328 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. Americans definitely spend a lot of money on consumer goods such as watches, handbags, jewelry, clocks, bicycles, apparel, journals, accessories for home, office, pets, sports, ... Shinola covers all these! Go to Shinola.com and explore their offerings.
Start by picking one product category Shinola is offering (for example, watches).
1. Describe a segment of consumers Shinola appears to be targeting in terms of geographic, demographic, psychographic, and behavioral characteristics, as richly as you can.