Please answer the following question:
Question 1: Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Question 2: What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Question 3: What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Question 4: What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?
Question 5: What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Question 6: Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.
Question 7: How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.
Question 8: What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.
Question 9: What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization's (that is familiar to you) marketing channel.
Question 10: What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?
Question 11: Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC What are the advantages and disadvantages of using a humorous appeal in advertising insurance, versus a fear appeal? Provide examples of each.
Question 12: "The social responsibility of business is to increase its profits." So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.
Question 13: Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
Please explain in detail.