Describe a painful disposal situation that you have encountered. What was the result? Would you do it differently if you had it to do over again? How can marketers use the consumer’s reluctance to part with favorite products in their marketing strategy? Think about this in a situation where you would like the consumer to part with an old product and buy a new one.
When it comes to shopping, would you describe yourself as a planner, partial planner, or an impulse purchaser? Give an illustration.
What are some products that are tied to your self-image? Explain. How do marketing professionals appeal to your self image when promoting the product?