Problem
From an analysis of the product-market in which MEJURI, Canadian Luxury jewellery brand competes
A. Explain its structure, evolution and 3-4 key qualifying dimensions
B. Determine the brands it competes against most directly, more indirectly and if any brands represent emerging competition (if any exist). Briefly explain your choices.
C. Using Romaniuk's Framework for CEP Generation determine the CEPs for consumers for the product-market in which MEJURI competes
D. Describe a needs-based segmentation model for the product-market in which MEJURI competes.
E. Infer the Leadership Philosophy for MEJURI(GBL Framework).