Describe a lohas consumer, Business Management

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Describe a lohas consumer

Assignment:

Question 1. LOHA consumers typically have unique and multiple motivations for their consumer behaviors. What type of LOHAS motivations could be described at the self actualization needs under Maslow's Hierarchy of Needs? Please briefly explain your rationale.

Question 2. What level of involvement would be describe a LOHAS consumer? briefly explain your rationale.

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