Discussion:
• Describe a current PR campaign that uses media connectors. Discuss the types of media connectors that are used and the target market that they appear to be reaching. Provide rationale for your selection of the target market.
• Describe a current PR campaign that uses nonmedia connectors. Discuss the types of nonmedia connectors that are used and the target market that they appear to be reaching. Provide rationale for your selection of the target market.
• This post should be 3 paragraphs (300 words). Be sure to cite and reference the sources in APA format.
Interactive Responses
The first interactive response should include the following:
• Select 1 student's post that addresses a traditional media connector. Based on the information provided, add an electronic media connector that would be a good fit for the campaign. Explain your reasoning.
The second interactive response should include the following:
• Select another student's post that addresses a nonmedia connector. Based on the information provided, critique the company's selection, and provide at least 1 other nonmedia connector that would be appropriate for the campaign. Explain your reasoning.
• Assist a variety of students in class so that each person will get feedback from a colleague.
• Each post should be 1 paragraph (75 words) and must be substantive in nature. Citations will be needed because research is required for the interactive responses.