Deontological account of morality


For the following assignment, the maximum number of words set for this assignment is around 2000 words by using the Harvard reference.

Instructions:

Answer the following questions.

1. Consider the following scenario:

Google Inc., perhaps the most well-known search engine company in the world, also owns and/or operates several subsidiary services and Web-based applications. These include, Gmail, Google Maps, Google+, Google Calendar, Google Chrome, Picasa, AdSense/Adwords, and so forth. In the past, each had its own privacy policy.

In 2012, however, Google replaced the individual policies with one comprehensive privacy policy across all of its services. When it implemented this change, Google also announced that the company would share user account data across all its services. Critics note that a user's search engine history could be shared with YouTube, or vice versa, and that a user's Google+ account data might be shared with Adwords to generate more targeted advertising.

Source: Tavani, H. T. (2014). Ethics and Technology: Controversies, Questions, and Strategies for Ethical Computing (4th ed.). John Wiley & Sons Publishers., pp.166

Analyse the above case using the philosophical ethics perspective.

2. Although Kant's version of deontology has at least one significant flaw, some philosophers believe that a deontological account of morality is nonetheless the correct kind of ethical theory. (Tavani, 2014)

Critique the concept of Act Deontology using suitable examples.

3. Explain some virtues and shortcomings of the Australian Computer Society Code of Ethics.

4. The term "Dataveillance" was coined by Roger Clarke in the eighties (https://www.rogerclarke.com/DV/). Explain the ethical implications of "Dataveillance" in a modern day context using suitable examples.

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