Demonstrates an excellent understanding of a complex body


Demonstrates an excellent understanding of a complex body of knowledge and the ability to use such knowledge in an innovative and creative manner to develop new insights and relate these to the particular circumstances of the situation under consideration. Has a very good grasp of recent research findings and demonstrates a maturity in critically evaluating concepts and abstract principles, and originality in addressing business problems

Demonstrates a very good understanding of a complex body of knowledge and the ability to analyse and synthesise knowledge, reflect on the application of theory in practice and to use these skills to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration. Has a good grasp of recent research findings and demonstrates considerable ability and maturity in critically evaluating concepts and abstract principles, and a developing originality in addressing business problems

Demonstrates an understanding of a complex body of knowledge and the ability to synthesise knowledge from a range of appropriate sources. Is able to apply knowledge to specific scenarios in an appropriate manner and can develop an argument which is clearly justified and relevant to the task in hand. Has a grasp of recent research findings and demonstrates a developing maturity in critically evaluating concepts and abstract principles, and limited originality in addressing business problems.

Displays understanding of the basics with evidence of some appropriate reading. May lack the ability to develop a well structured argument which is sufficiently focused on the task in hand. Limited knowledge of recent research findings with limited ability to critically evaluate concepts and abstract principles and little or no originality in addressing business problems.

Demonstrates little understanding of the basics and little evidence of wider reading. Poor ability to apply knowledge or focus on the task in hand. Little or no awareness of recent research findings, limited ability to critically evaluate concepts and abstract principles, and no originality in addressing business problems.

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Strategic Management: Demonstrates an excellent understanding of a complex body
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