Demonstrate the impact of marketing on shareholder value
Problem:
Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Do you think that Doyle is correct or incorrect?
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Reed Engineering Highly competitive bid opportunity Pennings (Reed Partner) recommends Reed submits competitive bid Can still make a profit
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Demonstrate the impact of marketing on shareholder value. Do you think that Doyle is correct or incorrect?
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