Problem
1. In justifying a price to consumers, which of these strategies is least likely to evoke a sense that the price increase is fair.
2. Demonstrate that there has been an increase in production costs.
3. Demonstrate that the price increase is not selective and that even the best customers will be paying more.
4. Demonstrate that the product is a necessity of life for the consumer and thus is of high value. Demonstrate that it is difficult to produce many units and thus supply is scarce.