Assignment: Strategic Marketing Tasks
A range of potential new clients has expressed an interest in working with TMS based on the information pack you provided. They would like some further information to understand how strategic marketing analysis may be carried out.
You have been asked to design a short training session for prospective clients, to develop their understanding of strategic marketing analysis. Your session must cover the following topics:
a) an evaluation of approaches to internal environmental analysis
b) an evaluation of approaches to external environmental analysis
c) an explanation of how internal and external analyses are integrated.
d) produce your notes for the training session and have appropriate hand-outs for the clients detailing the topics covered.
e) Prepare a presentation delivered capable of delivering to the assessor and peers supported by appropriate, high quality handouts.
f) record an ‘online training session' using learning technologies, such as audio/video, screen capture software or use of mobile technologies.
g) demonstrate learners' understanding of how to carry out strategic marketing analysis including a range of both internal and external approaches and how the two integrate together.