Demonstrate an understanding of when and how to use


Classical and Modern Approaches

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

· Competency 2: Distinguish between classical and modern audience-centered approaches to public speaking.

- Demonstrate an understanding of the terminology of speech studies through examples and definitions.

- Analyze the applicability of the concepts to classical and modern speech.

- Demonstrate an understanding of when and how to use transactional, hypodermic, and audience-centered approaches.

- Explain how ethos, pathos, and logos are used in developing speeches and their importance in an effective speech.

- Explain how situation, purpose, and audience are used in developing speeches and their importance in an effective speech.

· Competency 5: Communicate effectively in a variety of formats.

- Write coherently to support a central idea in appropriate format, with correct grammar, usage, and mechanics.

Write a 3 page essay explaining how classical and modern audience-centered approaches affect public speaking. Compare and contrast classical and modern approaches.

Be sure to include these terms in your essay:

· Ethos.
· Logos.
· Pathos.
· Transactional.
· Hypodermic.
· Audience-centered.
· Situation.
· Purpose.
· Audience.

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