Questions:
1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods;
2. Outline the particular challenges confronting marketers in the local and international markets;
3. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges;
4. Demonstrate an ability to identify marketing problems in exercises which simulate 'business world' situations, and
5. Develop strategies to provide solutions to the marketing problems identified.
Marketing Plan for Shrewsbury
Your marketing plan will include the following elements:
- An executive summary of your marketing plan
- Background analysis of your business and market
- Marketing objective(s)
- Define the customer
o Are you going to segment and target a specific group, or mass market? Note that some marketing plans focus only on a specific segment that will be targeted for maximum growth. If this is the case, you will need to outline this segment and justify why this one has been chosen. If you have decided not to focus on a specific segment, you will need to justify this decision instead.
- Marketing mix tactics
o This includes the tactical elements you will use to carry out your strategy and reach your market
- Conclusion
o In here you should summarise the key elements of your assignment: what was the objective, how did you propose to solve it
There is the resources that we have to use while making a marketing plan and there is the company name as well that we have to write "Marketing Plan for Tourism Shrewsbury" this is the company that we have to write about and
You need to prepare
4. Marketing Strategy
4.1. Product
4.2. Price
4.3. Place
4.4. Promotion
5. Budget and Controls
6. Controls and Conclusion
7. Reference List
Attachment:- resources assignment.pdf