1. Demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include infrastructure, business processes, social media, consumer behaviour and global markets and firms (Problem solving)
2. Demonstrate the ability to research and critically evaluate existing, new and emerging technologies to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)
3. Demonstrate the practical skills required to formulate and evaluate a coherent strategy for a digital enterprise, develop a functional business website based on this strategy and document and critically evaluate the end-product (Problem solving).
4. Demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)