Assignment task:
Cadbury Schweppes: Capturing Confectionery Case Analysis Harvard Business Review
Your case analysis should be written from the perspective of Cadbury do not write your entire analysis examining the potential merger.
The merger is an option for some specific strategic issue that Cadbury is facing. You need to identify the strategic issue by conducting a formal analysis of the industry and its internal capabilities and then examine what the best alternatives are for Cadbury. It is only in this context that you will need to discuss the merger.
The case analysis should demonstrate an understanding of how the firm adds value as well as integrate/apply the concepts and theories you have read so far. Since the case has a decision focus, the analysis should provide a recommendation that is consistent with their analysis as well as an implementation strategy.