Demonstrate a sound knowledge of the relevant academic


Diversity has moved away from a nice-to-have, to a must-have for companies as a strategic business imperative."

Guidelines

Critically analyse the above statement.

Your essay should be based on two significant case studies (ideally MNCs from different countries/regions).

You need to demonstrate a sound knowledge of the relevant academic literature/ theoretical concepts.

You are required to do a Critical Comparative Analysis of the Cases in order to address the above statement.

Format

It should not be more than 3,000 words in total - this word limit excludes title, contents page and references
All sources should be properly referenced using the Harvard system

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Marketing Management: Demonstrate a sound knowledge of the relevant academic
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