Assignment task:
Demonstrate a RISE model for meaningful response
I think Troy Carter's 95/5 management style is a great idea. It keeps both of them happy.
It's working for them. When I worked with an artist, in my mind I had 100% of the creativity as the producer. I had the vision for the entire project. Then reality set in and the artist wanted creative input. I never thought about that. So, I had to learn that the artist also had a vision. As a manager, I was in charge of everything except I wasn't the engineer. I was in charge of all the finances and setting everything up. For me, I would say 50/50. But 95/5 works for Troy Carter and Lady Gaga. I feel he should have a more creative say, but he seems happy with the amount of say that he has, and so does she. I see Troi as already having her own vision of what she wants to do. A 95/5 might work with her.
Yes, I noticed a change of direction with Lady Gaga when she was working with Tony Bennett in 2001, and when she was working with Bradley Cooper in 2018. I noticed a change in her image. It's almost like she wanted to be taken more seriously. The pop princess was gone, the clothing was different, and her style changed from pop clothing to more elegant clothing. Yes, the 95/5 situation gave her more creative control and she wants to have music that is for an older audience.
They mentioned looking for a bigger platform, how can they create a new experience for the fans, meeting with new young entrepreneurs to see who's next, the amount of traffic they're responsible for on these platforms and you have to earn it before you can ask for it. They speak of technology and bigger platforms that work. and launching an Artist's platform. Their biggest dream is that the artist can work on their vision 100% and that the artist never has to worry about the financials. It makes the managers want to work harder. The thing that I can see is where I wanted to have 100% creativity and vision control, the managers want the artists to have 100% creativity and vision control.
My opinion is that Scooter is absolutely right. I personally would attend every technology-oriented conference. To be on the cutting edge as a manager, you must have actual facts and be up on everything current. To stay current and futuristic, the resources you should utilize are continue to use steaming and keep an ear open to what the fans want. Use social media for research use your computer, watch videos, and constantly educate yourself with facts.
I think the next frontier in the technology industry is 3D printing for merchandise. I see it advertised all over the internet, especially on YouTube and tictok. I think it's really cool and will increase merchandise sales. The artist's picture or the band's picture in 3D on everything. I haven't discussed it yet, but I think it's great for all memorabilia.
REFERENCES:
Zimmerman, R. (2023, July 6). Most effective leadership styles for artist managers. Symphonic Blog.
What is the future of music? (n.d.). Sage Audio.