1. Markets can be segmented at the four levels. In short essay, Explain each level and discuss the benefits associated with segmenting the market at each of the four levels.
2. Determine some of the different roles played by different brands in brand portfolio? Provide an example of each.
3. Determine PODs and POPs? Give examples of each.
4. Explain and Discuss the Demographic segmentation of Sears's (classified as one of the three discount retailers) market.
5. Imagine you are a salesperson for a fruit wholesale company that sells fresh fruit to buyers in different buying situations. In a short essay, develop three scenarios that illustrate each of the three situations.