Problem:
Research and discuss the theory of "needs"
Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the Library's full-text databases.
Specify your target market. Provide a demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power.