Dell has decided to bypass its intermediary retail partner


1. Dell has decided to bypass its intermediary retail partner, Best Buy, and sell its laptop products directly to consumers. This is an example of _______?

A. Disintermediation

B. Direct buy

C. Reintermediation

D. Resell

2. ll of the following are advantages of e-tailing to sellers EXCEPT for ______?

A. Lower product cost

B. Reach more customers

C. Quickly react to customer needs

d. Higher supply chain costs

3. All of the following are advantages of e-tailing to buyers EXCEPT for ______?

A. Pay more

B. Shop anytime, from anywhere

C. Compare prices among competitors

D. Find products not available in stores

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Operation Management: Dell has decided to bypass its intermediary retail partner
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