Dell has been selling computers for over 25 years with its unique, direct build-to-order, sales model. Read about Dell on pages 89–92 in our textbook and also watch the Dell Supply Chain video and answer the following questions:
Why has Dell's direct supply chain been so successful?
Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
Why did Dell decide to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?