Delivering your offering to the consumer


How will you deliver your product? Marketing channels and decisions relating to how you deliver your product are just as important to an organization as pricing and product decisions. In a 1-2 page essay explain your strategy in regard to "place" or delivering your offering to the consumer. Identify any market channel partners you will use and how you will rely on each other.

Your paper must address:

A detailed identification of marketing channels and physical distribution of your product or service.
Clear explanation of how market channel partners rely on each other to sell products and services with specific examples
Two challenges to the the place strategy you selected and how you will overcome them.

In-text citations of your references and an end reference page, all in APA format, is expected for this and all your essays. The end reference page is not included in the page minimum

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Management Theories: Delivering your offering to the consumer
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