Degree of internationalization of the market


Analyze the market of a product/service.

Your project could include the following sections:

(1) Introduction

a. Describe the product

b. Describe the main actors: Supply and demand sides and the degree of internationalization of this market.

c. Anticipate some of your conclusions and describe the relevance of this product in terms of welfare or share on GDP…

d. Describe the structure of the project: Section 2 reviews.. Section 3…

(2) Analysis of the current situation and the recent evolution of this market

a. Degree of competitiveness

b. Main determinants of demand: Income, preferences, and existence of close substitutes….

c. Main determinants of supply: Technology, input prices, arrival of new producers

(3) Given your analysis in Section 2, anticipate the future evolution of this market.

(4) Concluding Remarks: Summarize your main results.

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Marketing Management: Degree of internationalization of the market
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