Assignment:
Individual Project
A marketing plan for a product or service in a presentation format.
A slide deck presentation of 20 - 30 slides in length is the most common format. A written narrative of approximately 2000 words or verbal narration of approximately 30 minutes in length should accompany the presentation in electronic format.
- The 4P's (product, price, placement, promotion)
- The Marketing Mix
- Individual Project discussion, Marketing Plan Resources, Making Maple Syrup Exercise; Making Maple Syrup exercise
How many gallons of maple sap does it take to make a gallon of maple syrup? So, here you are to draft a Marketing Mission statement for your individual product/service. Once you have it drafted, start the process of reviewing it. Cut out unnecessary words an phrases. Think about what you are really trying to say, then say it in as few words as possible. This exercise often yields options for tag lines and slogans.
It helps to realize that as marketing people we have just a few brief moments of time to catch the attention of our potential customers.
-Definition of Market & Customer - Psychographics, Demographics, The PPC and OTP
-Segmentation, Target Market, Positioning (product/service categories)
-Competitive Advantage, Differentiation
-Competitive Profile & Marketing Strategy
-Distribution and Business Models - B2C, B2B, B2i, & CRM
-Marketing Mathematics, KPI's, ROI's, & Research Fundamentals
-Management & Technology, Digital & Social Media, Implementation
-Digital Marketing and Marketing Concentration