Problem:
Assume that you are a Marketing Manager who has been hired by an organization to conduct a marketing research project. 1. Explain why each of the following should be an essential part of your research study: validity, reliability, and representativeness. 2. Explain the differences between a probability sample and a non-probability sample.
Part of competition in the macroenvironment involves examining and defining the type of competition in your overall industry. Define and then provide an example of a monopoly, oligopoly, monopolistic competition, and perfect competition.