Defining the marketing challengeintroduction describe the


You must lean more toward the elements of the marketing strategy and not so much on the financials.

You will need to be more specific in what you plan to do.

The marketing studies proposal topic: sustainability in fashion design and production

Things that also needs to be included: you need to write this proposal from marketing perspective

1. DEFINING THE MARKETING CHALLENGE/INTRODUCTION

a. Describe the marketing challenge (new business, new good, new service, etc.)

b. Why was this particular challenge chosen to review? (group interest, group experience, etc.).

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Marketing Management: Defining the marketing challengeintroduction describe the
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