Problem:
In six months you are to present a complete business plan for TCJS Corporation to the Strategic Officers Steering Committee (SOS-C). TCJS Corporation is a US manufacturing company located in Texas that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, TCJS is trying to break into the global marketplace.
You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.
How would you go about defining the identity of TCJS Corporation and write a rudimentary mission statement; What do you already know about TCJS that can help?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
Which would you recommend a 1 year, 5 year or 10 year strategic objective and why?