Defining selective perception


Assignment:

Q1. Find three examples of print advertisements that use some of the stimulus factors discussed to gain attention. For each example, evaluate the effectiveness of the stimulus factors used.

Q2. Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and television commercials.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Defining selective perception
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