Defining e-business and e-marketing


Assignment:

Define e-business and e-marketing, and list the opportunities e-marketing presents. E-business involves targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks such as the Internet. E-marketing is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools. The capabilities and benefits of e-business and e-marketing include the elimination of geographical boundaries, personalized marketing, interactive marketing, right-time marketing, and integrated marketing.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Management Information Sys: Defining e-business and e-marketing
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