Defines where the organization wants to be in the future


Discussion Post: Business Level Strategy V. Corporate Level Strategy

In describing your business-level strategy to another person you might want to use the elements of your strategic plan:

• Vision: Defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future.

• Mission: Defines where the organization is going now, basically describing the purpose, and why this organization exists.

• Values: Main values protected by the organization during the progression, reflecting the organization's culture and priorities.

Of the above, which do you feel is the most important? Why?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Business Management: Defines where the organization wants to be in the future
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