Answer the following question :
Define your target market. What is the age group? What are the customers' occupations and other defining factors?
Does the restaurant use a brand ambassador such as a celebrity, athlete, singer, or so forth? Is this effective for brand awareness? Why?
If your restaurant does not have an endorser, who would you select, and why? Explain the rationale behind your choices.
Name 1 competitor and how your brand is unique.