Assignment
Watch the YouTube video: "The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips"
Fill out one section of your business model canvas: Define your Customer Segments
Customers segments have something in common with each other allowing you to reach them more easily by knowing what their interests are, where you can reach them and what do they need.
Here are 3 ways that you can define your customer segments if you are a start-up:
a) Mass Market includes a broad range of people that could be interested in your offerings. This is quite common in consumer products, but reaching that mass market is very costly for start-ups. A lot of consumer goods like chocolates, soap, and milk follow such a model as well as others like WhatsApp
b) Niche Market includes a more specific group of people that come together because of their age, location, and interests. It is easier for a start-up to reach such a customer segment since it's easier to grab their attention through your knowledge of their interests. Health products, organic, specific apps could follow this model.
c) Multi-Sided Market is specific to companies that have users of the products or service who could be using it for free and clients who have an interest in reaching that set of users. Advertising businesses use this model where advertisers are the clients can reach readers who are the users
All through the development of your business, it is crucial that you and your team are very clear on the market segment that you are trying to reach as this would guide many other decisions that you need to take.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.