Identify and describe using segmenting variables, one target market being served by your company.
Describe your new product designed for your identified target market. Include the relevant marketing mix variables.
Explain the customer value provided by your new product.
Explain how their new product ‘fits' with the SWOT analysis by describing at least one strategy profile being addressed (e.g. S-O, W-O etc.)
1. Define what a swot analysis is -if you get the definition from a journal article Or other academic source, cite it
2. Explain why a swot was used - try and find a source that supports your Explanation of how and why a swot is useful/valuabel as a tool
3. Then talk about the company and country
4. Concisely explain what kind of company xxxxx is, and the context and market They operate in
5. Identify the key information about the company that a reader would need to Know to understand your swot table and analysis
6. Don't be too descriptive- look at how marketline advantage reports do their Company profiles
a) Description of your new product: include an explanation of all 4Ps Product, Promotion, Place, Price
b) Target Market- Who is your target market? Who is buying your product? Identify a specific target market by segmenting the market- Explain in details
c) Customer Value- What are the perceived benefits of buying your new product? What is the customer value?
d) Justification of the choice of new product using at least one strategy
You need to ident i fy the st rategy chosen and explain that st rategy (e.g. a S-O (strength- opportunity) strategy leverages internal strengths with external opportunities. You need to explain how and why this strategy is appropriate in the case of your chosen company's internal strengths like XXXXXX should enable the company to take advantage of the opportunities XXXX). You also need to explain why the product you chose is appropriate for the strategy.