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Define value consciousness and explain how it relates to

Define Value Consciousness and explain how it relates to providing a service and competitive advantage. Compare and contrast two examples from either food service or lodging retreats.

How did they create value to their customers? Be specific in you analysis.

MINIMUM OF 2500 WORDS, 4 SCHOLARLY/PEER REVIEWED SOURCES. DUE 5/24/18 AT 11AM EST. NO PLAGIARISIM, NO GRAMMATICAL ERRORS.

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