Homework
Your term project for this class is a 15 pages marketing plan for the product or service that was approved in your week one proposal. Don't forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
i. Market Summary
ii. Target Markets
Marketing Demographics
i. Geographics
ii. Demographics
iii. Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
i. Marketing objectives
ii. Financial objectives
iii. Positioning strategy
Marketing tactics
i. Product
ii. Price
iii. Distribution
iv. Communication
v. Research
Financials
i. Break-Even Analysis
ii. Sales Forecast
iii. Marketing Budget
Course Objectives:
i. Develop a Marketing Plan.
ii. Define the types of marketing research.
iii. Analyze potential pricing alternatives.
iv. Define channel strategy
v. Design a sales management plan.
vi. Define the process for bringing a new product or service to market.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.